Built from firsthand work
Timo grew out of the daily work of running a regional distributor, not an abstract software exercise.
Timo grew out of Joe Starkey’s work at Capital Mushroom & Specialties, his family’s produce distribution business. It began with the orders, lots, inventory, customers, and daily decisions of a working distributor.
That experience shapes Timo Trace for produce and lot operations, and Timo Pro as the operating system for the wider business, with Trace included.
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Growing up at Capital meant seeing the business from the warehouse floor forward: products arriving, trucks going out, customers calling, and a small team keeping every part of the operation moving.

Small and regional businesses should have access to connected operating tools without needing the budget or staff of a national company. Timo begins with the daily work of produce teams and is built to make that work easier for wholesale and distribution companies across industries.
Timo grew out of the daily work of running a regional distributor, not an abstract software exercise.
Serious operating tools should be useful and attainable without the budget or staff of a national company.
Timo helps teams see, decide, and act more clearly while keeping human judgment at the center of the business.
Trace connects produce and lot operations. Pro includes Trace and brings the wider business into one operating system.
Start with produce and lot operations in Trace or the wider business operating system in Pro.
Start with sample data. We’ll confirm next steps together.