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Timo
About Timo

Built where the work happens.

Timo grew out of Joe Starkey’s work at Capital Mushroom & Specialties, his family’s produce distribution business. It began with the orders, lots, inventory, customers, and daily decisions of a working distributor.

That experience shapes Timo Trace for produce and lot operations, and Timo Pro as the operating system for the wider business, with Trace included.

inquiries@timotrace.com
Joe Starkey, founder of Timo
Joe Starkey, Founder
Where it started

The work came first.

Joe Starkey on the left with his brother unloading produce from a Capital Mushroom & Specialties truck
Joe, left, with his brother at a Capital delivery.

Growing up at Capital meant seeing the business from the warehouse floor forward: products arriving, trucks going out, customers calling, and a small team keeping every part of the operation moving.

Joe Starkey as a child beside boxes of New Jersey tomatoes
The mission

Practical tools for regional businesses.

Small and regional businesses should have access to connected operating tools without needing the budget or staff of a national company. Timo begins with the daily work of produce teams and is built to make that work easier for wholesale and distribution companies across industries.

What guides the work

Built for capable teams with real work to do.

01

Built from firsthand work

Timo grew out of the daily work of running a regional distributor, not an abstract software exercise.

02

Practical for regional businesses

Serious operating tools should be useful and attainable without the budget or staff of a national company.

03

People stay responsible

Timo helps teams see, decide, and act more clearly while keeping human judgment at the center of the business.

04

Connected daily operations

Trace connects produce and lot operations. Pro includes Trace and brings the wider business into one operating system.

A useful next conversation

See how Timo fits your business.

Start with produce and lot operations in Trace or the wider business operating system in Pro.

Request a demo

Start with sample data. We’ll confirm next steps together.